The country is certainly uniquely well placed for growth in halal holidays, being both a Muslim country and a leading player in the global tourism industry. Over the last few years, Muslim-friendly hotels have sprung up in more and more areas, especially in the west of the country and in coastal regions, particularly in Istanbul, Antalya, Izmir and Aydin. A number of hotels are going beyond providing Sharia-compliant facilities, and under the slogan "Sun, sea and halal" are offering specific "halal holidays", which are beach holidays complying with Islamic values.

With its unique geographical position spanning Europe and Asia, Turkey incorporates the best of both East and West, making it a sought-after holiday destination for Muslims. The picturesque locations, constant sunshine and rich historical and cultural heritage ensure the country is a traveller's delight, and its Muslim traditions make it an ideal destination for Islamic tourism, with 3 million visitors from Arabia alone in 2014. In the last 15 years there has been an increasing emphasis in Turkey on halal tourism, with the number of halal hotels multiplying from 5 to over 50 in that time.